The Indiana Pacers began a fundraising opportunity where schools would sponsor a community night at a home Pacers game. The school received a portion of the revenue from the tickets sold by the school district. Beech Grove schools took advantage of this opportunity and INAPEF did a question-and-answer with Beech Grove Education Foundation Executive Director Melody Stevens to see how the fundraiser worked.
Q. What
did the Pacers staff need from your foundation to get started on Beech Grove’s
night at the Pacers?
The only thing the Pacers needed from our Foundation was a signed agreement that we wanted to hold the fundraiser. I spoke with each building principal and treasurer to get his/her "buy-in" to conduct it in his/her school and handle the paperwork.
Q. How
did you promote the special Pacers game night to your students?
We put it on both the Foundation and District websites, had posters (provided by the Pacers) in each school, and through email announcements to our parents.
Q. How
many tickets did the school district sell?
Q. What
did your foundation staff or volunteers have to do to make this happen?
The most wonderful part of this fundraiser is that Foundation staff and volunteers had to do very little to make this happen. Treasurers in each of our buildings collected the money from students and gathered it together for Pacers personnel to pick up.
Q. How
much money did the foundation make?
The Beech Grove Education Foundation made $9,700 from the fundraiser!
Q. Would
you do it again?
Yes, we would do it again! We are planning for another Pacers fundraiser this year and have already met with the Pacers marketing department to plan.
As a footnote, you can also arrange with the Pacers staff for students to sing the national anthem at the beginning of the game and some other opportunities that showcase students at the game. For more information about fundraising opportunities with the Indiana Pacers, contact Jason Cohen at jcohen@pacers.com or Sam Elmore at selmore@pacers.com.
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